Fathers are those invisible ‘pillars’ in our lives, who we tend to overlook, yet they have a profound effect on who we are. They guide us; they strengthen us; they provide for us… your father is the FORCE that your mother draws on to love you, nourish you, and nurture you. That’s why every day…
As a DTC business, you might not have a special discount to offer always. You will simply need to send that newsletter promoting your flagship product. What you need to do, though, is make it AWESOME. Look at the email above from Athletic Brewing co. With a perfect combination of dandelion yellow and cerulean blue,…
TWO THINGS: 1/ You are promoting a screenplay book. That means you are essentially selling a “movie” in print. Everything should speak to that. 2/ When you are promoting something as mind-blowing and premium-class as Hereditary, you need to make it spectacular. Nothing short of that. This email does both of them. First off, I…
In the above webinar registration email from Zoom, THREE things stood out to me. Look how they have made one webinar more prominent than the others. It’s at the top, with its own dedicated image and a big orange CTA button that asks you to get on the guest list. However, since they are running…
This email by Airbnb proves ONE cardinal principle of email marketing — the promise of money is the ultimate attention magnet. That means: Anyone who offers us money for free (or a good deal that either makes or saves us a lot of money) always gets our attention. Seriously, it’s true. Don’t believe me? Send…
Six key creative-thinking skills – encompassed in the acronym CREATE – worth mastering: Clarify, Replicate, Elaborate, Associate, Translate and Evaluate. By nurturing the right mind-set and skills, anyone can learn to boost their creativity and their personal or their company’s innovation. Take-Aways Small creative breakthroughs can yield outsized outcomes. Creativity starts with adopting the right mind-set….
In this inspiring book, executive wellness coach Naz Beheshti explains how her MAP Method can help you restructure your life. It can make you a master of mindfulness and of the Seven A’s of resilience and stress-management, allowing you to become “CEO of your well-being.” Using personal and client stories, Beheshti offers practical tips for how you can incorporate healthier habits in…
Shetty believes each person has his or her own “dharma” – a Sanskrit word that roughly translates into “purpose” or “calling” – and that it’s never too late to discover yours. Take-Aways Stop performing roles and tune out negative distractions. Negativity is contagious and has harmful effects on your mind and body. Stop defining yourself…
Using seven tenets of positive psychology can improve your happiness, success and performance. Achor urges you to become more positive and consciously grateful for good moments. Notice when you default to a negative view, and turn to these seven principles to lift your spirits and restore your optimism. “When our brains constantly scan for and focus…