Fathers are those invisible ‘pillars’ in our lives, who we tend to overlook, yet they have a profound effect on who we are. They guide us; they strengthen us; they provide for us… your father is the FORCE that your mother draws on to love you, nourish you, and nurture you. That’s why every day…
As a DTC business, you might not have a special discount to offer always. You will simply need to send that newsletter promoting your flagship product. What you need to do, though, is make it AWESOME. Look at the email above from Athletic Brewing co. With a perfect combination of dandelion yellow and cerulean blue,…
TWO THINGS: 1/ You are promoting a screenplay book. That means you are essentially selling a “movie” in print. Everything should speak to that. 2/ When you are promoting something as mind-blowing and premium-class as Hereditary, you need to make it spectacular. Nothing short of that. This email does both of them. First off, I…
In the above webinar registration email from Zoom, THREE things stood out to me. Look how they have made one webinar more prominent than the others. It’s at the top, with its own dedicated image and a big orange CTA button that asks you to get on the guest list. However, since they are running…
This email by Airbnb proves ONE cardinal principle of email marketing — the promise of money is the ultimate attention magnet. That means: Anyone who offers us money for free (or a good deal that either makes or saves us a lot of money) always gets our attention. Seriously, it’s true. Don’t believe me? Send…