Content Writing vs Copywriting
This difference is not apt anymore in 2022. The lines are blurred more than ever.
If you are a business that runs a regular blog, are you not looking to convert your readers into paying customers?
Maybe not in a swift blow, but gradually and steadily… capturing his attention with an article, then building a relationship with emails, and finally selling your high-ticket item through a webinar.
The whole process sounds like a grand direct response scheme, doesn’t it?
Again, come to think of it, do people really read ads?
“Nobody reads advertising. People read what interests them, and sometimes it’s an ad.” Howard Gossage said this.
So, in that sense, isn’t every ad ultimately a little piece of mouthwatering content that the reader/viewer/listener just can’t afford to miss?
In my mind, this kind of magical kind probably falls under the “great content” category because content that made you want to consume it, again and again, and get delighted, like eating candy, every time is nothing short of a masterpiece.
If you ask me, the ultimate goal is to create something (call it ‘copy’ or ‘content’ as you wish) that gets your audience’s attention and never lets it go—can you do that?
